> For the complete documentation index, see [llms.txt](https://arriss-organization.gitbook.io/arris/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://arriss-organization.gitbook.io/arris/what-is-arris/user-growth.md).

# User Growth

Arris attracts a large number of Web2 users to join by designing a simple and easy-to-use interface, which reduces the threshold for users to access Web3, thereby increasing user growth.

After users access Arris, the platform uses AI technology to analyze and profile each user's background, and assigns corresponding tags to them based on their interests, browsing habits and other information. These rich user tag data can help project parties accurately acquire interested target user groups, and effectively direct high-quality on-chain traffic to their projects.

<figure><img src="https://196362390-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePDyqEs6W2ISv4gxPtdi%2Fuploads%2FFAz2O5qnzdK2XHfNRfRc%2Fimage.png?alt=media&amp;token=cbb7229a-86ab-4fb3-92b2-e0d336b301b5" alt=""><figcaption></figcaption></figure>